Hi!
Working with an advertising network should be pretty simple, right? You launch your app, set up an account with the network, do a little configuration and watch the money roll in. Far away from the truth
Let'stake a look at the main problems you can face if do not use mediation
1. The Newbie Learning Curve: Implementing many advertising networks, all with unique conditions, offerings and configurations creates a major learning curve for publishers. If you work with multiple applications and high traffic coming in, the problem multiplies ten-fold
2. Lack of Specialization in Multiple Markets: It is really difficult to be efficient in the global market. Many ad networks are strong in specific territories. One solution is know where are your users coming from
3. Low Fill Rates: The loss of impressions equals loss of profit. Many advertising networks are simply unable to offer high fill rates due to their limited audiences
4. The Advertiser Reigns Supreme: Publishers don't have the opportunity to negotiate for better bids. Once the advertiser makes a bid, the deal is done
To combat these problems, which is probably the biggest disadvantage of ad networks, publishers can focus on mediation solutions that enable them programmatically negotiate higher bids from buyers for each ad impression and let focusing on the most important, creating awesome apps
Have you tried ad mediation like Appodeal?
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